When to send Email Marketing?

There are many opinions on the best day of week, and best time of day to send email marketing campaigns. The prevailing opinion these days seems to be - “it depends.” In other words, rather than selecting a one-size-fits-all approach to email marketing, perform primary research on a per-recipient basis to determine the [...]

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RSS Leads Forrester’s Web 2.0 Rankings

In the August 13th, 2007 issue of BtoB Magazine, a short article mentions the results of a Forrest Research Report which state that “RSS has the highest value among Web 2.0 technologies.” The article goes on to explain that, in defining value “the majority look at traditional metrics such as ROI and Total Cost of [...]

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