Posted in Uncategorized, tagged integrated marketing on September 27, 2007 | No Comments »
I work for an Internet Marketing company. That means my team works with a client organization’s existing marketing or brand development group. We bring to bear the most effective internet tactics that currently exist, to translate their existing brand and message to the web and help achieve their overall marketing goals. In other words, we [...]
Posted in web 2.0, tagged social media, web 2.0, yahoo mash on September 26, 2007 | No Comments »
Yahoo! has launched an invite-only beta of their new social networking site: Yahoo! Mash.
I created my online profile and have spent only a couple of hours customizing and inviting a few colleagues to join. My first blush opinion is that it’s basically a rip-off of MySpace, Facebook, and/or LinkedIn. A big part of me thinks [...]
Posted in web 2.0, tagged web 2.0 on September 24, 2007 | 1 Comment »
The irrational exuberance building in the investment world related to all things Web 2.0 is spilling over into the world of long-established businesses with solid, healthy Internet Marketing initiatives. Now, you can hire all sorts of consultants that are more than willing to help you “install a blog” or “implement a social media strategy.”
For everyone [...]
Posted in website development, tagged web copy, web copywriting, website content on September 20, 2007 | No Comments »
With the proliferation of Content Management Systems (CMS), the job of writing, editing, proofing, and publishing content has largely passed from the hands of web developers and into the hands of marketing generalists. One of the first questions related to this topic that I’m usually asked is, “How much content should I put on each [...]
Posted in website development, tagged 301 redirect, website development on September 17, 2007 | No Comments »
Website Redesign projects can be large, time-consuming, and expensive. From the beginning phases of selecting the right agency to partner with, to creating compelling user-interface designs, to the implementation of Content Management Systems and other back-end functionality - a complete and professionally built web site will be a time consuming endeavor. Applying the old adage [...]
Posted in web design, tagged radio, radio stations on September 14, 2007 | 2 Comments »
Ever notice how Radio Stations have some of the worst websites on the Internet? In a world where the Internet has reshaped the way commercial music is distributed, paid for, and listened to, the major radio stations continue to treat their websites as little more than online billboard for on-air personalities. These websites look they [...]
Posted in website development, tagged quality assurance, web design, website development on September 13, 2007 | 1 Comment »
I recently discovered BrowserShots.org and it has improved the quality of life of QA Engineers at Embarc greatly. Simply put:
Browsershots makes screenshots of your web design in different browsers. It is a free open-source online service created by Johann C. Rocholl. When you submit your web address, it will be added to the job queue. [...]
