Welcome to Video 2.0
February 20, 2008 by Matthew
The recent explosion of online video will be one of the hallmarks of the online industry in 2008. Already in 2008, Yahoo’s acquisition of Maven Networks for $160 million a couple weeks ago has gotten the attention of many people, even if it was overshadowed by talks of Microsoft’s acquisition of Yahoo.
I work at a smaller competitor to Maven called PermissionTV. Our newest product, the PermissionTV smartplayer™ is the first intelligent, interactive online video platform that reacts and responds to the interests, desires and actions of website visitors. Where Video 1.0 was a purely passive experience, we’ll be paving the way for a truly interactive experience with the web visitor. That’s what we’re calling Video 2.0. Here’s a marketing video that describes our latest product.
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[...] engaging experience that’s actually relevant to them.I’ve blogged about our concept of Video 2.0 before. I guess I really do enjoying working for a company that is striving to change the way [...]