Dan Tynam of PC World online recently wrote an article describing The 10 Most Disruptive Technology Combinations. He describes “10 marriages of technologies that have shaken the digital world over the last 25 years.” At the end of the article he lists 5 things he’d like to see disrupted. There, in the list at #3 is:
Rich Media Ads on the Web: If we wanted to watch commercials, we’d be sitting on the couch in front of Oprah. Stop with the swirling, scrolling, popping, video ads; they’re not working.
Of course, he’s talking about the ubiquitous pre-roll. The take-over or overlay ad that flies in and demands you watch it or hunt and peck for the tiny little “close” button to get rid of it. At PermissionTV, we’re working on ways to disrupt that technology - to take it to the next level. Instead of locking the user into a passive experience they don’t want in the first place, we’re imagining a Rich Internet Video Advertising experience that allows people to get an engaging experience that’s actually relevant to them.
I’ve blogged about our concept of Video 2.0 before. I guess I really do enjoying working for a company that is striving to change the way people experience the web. We’re not interested in the status-quo and that’s alright by me. I guess it’s alright to the folks at PC World too.
